Sustainability has become a defining issue for industries worldwide, and the creative and events sectors are no exception. With growing environmental challenges and rising expectations from audiences and attendees, businesses need practical solutions to reduce their environmental impact. That’s why Openbrolly and BusinessWaste.co.uk have partnered to create Hygieia—a sustainability program designed to empower productions and events with tailored waste management solutions.
What is Hygieia?
Hygieia is a groundbreaking initiative that integrates sustainability into the heart of the film, TV, and events industries. The program connects productions and event organisers applying for permits through Openbrolly’s MovieSite and EventsMakr platforms with expert waste management services provided by BusinessWaste.co.uk. Whether it’s recycling materials from a film set or minimising waste at a large-scale event, Hygieia makes adopting eco-friendly practices easier than ever.
Why Hygieia Matters
The environmental impact of these industries is significant. The UK generates over 5 million tonnes of commercial waste annually, with the creative and events sectors contributing a substantial portion. Yet, only 40% of this waste is recycled, leaving room for improvement. Hygieia aims to bridge this gap by offering cost-effective and accessible solutions that reduce waste, promote recycling, and ultimately help organisations achieve their sustainability goals.
How Hygieia Works
By leveraging the MovieSite and EventsMakr platform, productions and event organisers can seamlessly access BusinessWaste.co.uk’s services. From initial consultations to on-site waste management, Hygieia ensures that every step of the process is simple and efficient.
Join the Movement
At Openbrolly, we believe that sustainability should be an integral part of every production and event. With Hygieia, we’re making it possible to create exceptional experiences while protecting the planet. Ready to get started? Create a permit in either platform and follow the link in your submission email.